Sunday, February 5, 2017

Font of Knowledge

Goudy & Syracuse: The Tale of a Typeface Found
The tale of rediscovering Sherman, a typeface designed by Frederic Goudy in 1910 and revived by Chester Jenkins in 2016 for Syracuse University.

Watch it HERE

Michael Bierut, Partner, Pentagram
William T. La Moy, Librarian, Special Collections, E.S. Bird Library, Syracuse University
Chester Jenkins, Typeface Designer, Village

Client: Syracuse University
Vice President of Communications and Chief Marketing Officer: Nicci Brown
Executive Creative Director: Rob Rayfield

Brand Designers/Creative Directors: Pentagram
Partner-in-Charge/Designer: Michael Bierut
Associate/Designer: Jesse Reed

Produced by: Dress Code (
Director: Dan Covert
Producer: Tara Rose Stromberg
Cinematography: Claudio Rietti
Assistant Camera: Kyle Anido
Production Cordinator: Nick Stromberg
Edit: Mike Cook and Dan Covert
End Titles: Vincenzo Lodigiani
Color: Mike Cook
Music + Sound Design: YouTooCanWoo
On Set Sound: Matteo Liberatore
Shot on a Red Epic

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