Sunday, March 5, 2017

Fashion Is Foolishness


Yeezys sell out nearly instantly due to backdoor-ing, bots and resellers. Sneaker resellers are somewhat of a pariah of the culture; their occupation is taboo and they largely fly under the radar. Yuanrun Zheng, better known in his circles as “23Penny” or “Z,” is the Sneaker Broker. He has a personal sneaker collection of over 500 pairs, but, for him, sneakers are just business. Z takes us on an unprecedented look into the world of resellers.

(shot in part on Kodak 16mm film**)

Watch it HERE

Director- Benjamin Skipworth
Cinematographer: Hayden Mason
Editor: Owen Jackson
1st AC: Sam Siske
Original Music By: Ford Heacock
Additional tracks provided by: Miyagi
Sound Designer and Location Sound: Jeremiah Nave
Colorist: Jimmy Cardenas
Transcriptions: Sarah Hood

Z- Yuanrun Zheng-
Car Wash- Chase Tucker
Girl On A Ledge- Mandy Renfroe
Unbox Me- Shayla Humphreys
The Ye Projector- Ethan K. Summers
Sneaker Spinner- Stephanie Nicole Longo
ATL Wall Tagger- Ephraim Johnson
Lifestyle footage shot on Kodak 16mm film stock.
Remaining footage shot on an Arri Alexa Mini.
Shot on location in Atlanta, GA and Nashville, TN. 

What drove us to tell this story? Personifying a “villainous” reseller through Yeezy hype.

I don't think the guy is a villain.  Maybe a little sleazy,  but he's not selling crack.

When I was watching this, I looked down and realized, "Hey, I'm wearing a pair of Adidas!"  But they were a heck of a lot cheaper than the ones in this video.  They cost $84.00.  And that's more than I usually pay for shoes.  But they fit and wear well, and I like the color.  They don't look like the feet of an alien, or a boom box.  Man, those Yeezys are ugly!

 My Adidas...

A Yeezy.  Looks like my grandmother's worn out house slippers. 

Thomas Tusser was right...

A foole and his monie be soone at debate,
which after with sorrow repents him too late.

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